Association des Expositions Agricoles du Québec

Communication and promotion (marketing)

Exposition du Bassin de la Chaudière

In preparation for the 30th anniversary that will be celebrated in 2012, the Exposition du Bassin de la Chaudière marked a great wave of change in 2011 with the marketing, communication and promotion of the event. The committee of the exhibition wanted an image of an exhibition promoting and enhancing regional agriculture. It has hired a person responsible for communication and marketing to improve its image across all communication and with the sponsors. Everything has been redesigned and renewed; the posters, advertising, programming, etc.


Thank you to our sponsor for this category, Attractions Gastoni

- Mr. Yves Voisine, Exposition du Bassin de la Chaudière

- Mr. Gaston Auger, Les Attractions Gastoni